Google va a poner menos publicidad en YouTube

Hoy tenemos noticias más positivas para nosotros, los usuarios, y es que el gigante de Mountain View ya ha anunciado que YouTube modificará muy pronto la forma en que se presenta la publicidad eliminando los fastidiosos ‘Overlay Ads’ o anuncios superpuestos de su reproductor. Aunque solo sea un avance pequeño, lo cierto es que ahora sí va a haber menos publicidad en YouTube.

Menos publicidad en YouTube, se eliminan los «Overlay Ads»

Anuncio «overlay» o anuncio superpuesto eliminado por YouTube.

Afirman los responsables de YouTube que este formato de anuncios heredados era “molesto para los espectadores”, y que por eso han decidido suprimirlo de raíz:

A partir del 6 de abril de 2023, el formato publicitario de los «Anuncios superpuestos» ya no aparecerá en YouTube para ayudar a mejorar la experiencia del espectador, quedándonos con el compromiso de unos formatos de anuncios de mayor rendimiento tanto en computadoras de escritorio como en dispositivos móviles. Los anuncios superpuestos son un formato de anuncio heredado, que sólo se publica en computadoras de escritorio y son disruptivos y perturbadores para los espectadores. Esperamos ver un impacto limitado para la mayoría de los creadores a medida que se vayan cambiando a otros formatos de anuncios.

Mensaje de la nota de prensa de YouTube.

No es algo demasiado relevante para algunos y la mayoría no os daréis ni cuenta, pues tal y como nos explicaban los compañeros de 9to5Google siguiendo la publicación del canal, estos anuncios ya habían sido eliminados previamente de las versiones móviles del servicio multimedia.

Al final, están quitando un tipo de anuncios, pero siempre pueden meter el triple de los otros jeje. ¡Veremos qué ocurre el 6 de abril!

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